ABSTRACT
Employee retention is a critical concern in modern Human Resource Management (HRM). The necessity for effective retention strategies has intensified due to the competitive job market, evolving workforce demographics, and the substantial costs associated with employee turnover. This paper examines the importance of retention strategies in HRM, exploring their benefits, the factors influencing employee retention, and the best practices in developing and implementing these strategies. The findings underscore that strategic employee retention practices are crucial for sustaining organizational performance, fostering a positive workplace culture, and achieving long-term business success.
