ABSTRACT
The Internet of Things (IoT) is revolutionizing various industries, including search engine optimization (SEO). By integrating IoT devices with SEO strategies, businesses can gather vast amounts of data, personalize user experiences, and enhance search engine rankings. This paper explores the relationship between IoT and SEO, examining how IoT influences SEO practices, the benefits of leveraging IoT data for SEO, and the challenges associated with this integration. The findings suggest that IoT offers significant opportunities for enhancing SEO but also requires addressing privacy concerns and data management complexities.
